Advertising doesn’t work when it’s skipped. CLAVISTA puts your message in the spotlight—on premium salon TVs—where customers are already looking.
CLAVISTA helps you reach them when their minds are open and your brand is the only thing on screen.
When your ad plays on a Clavista device in a premium salon, it commands the undivided attention of the viewer for its entire duration. If your ad is 10 seconds long, it will be seen for a full 10 seconds – no skipping, no scrolling past. This guarantees genuine exposure and allows your message to truly resonate with a captive audience. You receive real impressions because every play ensures a real view.
In the fast-paced world of social media, users have developed "banner blindness" and are quick to scroll past or skip advertisements within milliseconds. While social media platforms may report a large number of impressions, the actual time spent viewing your ad is often negligible, leading to minimal brand impact and wasted.
Imagine someone relaxing in a premium salon, perhaps getting a haircut or a manicure. They are in a receptive state, with their attention less divided. Your ad displayed on the device becomes a natural point of focus during their downtime. This captive environment significantly increases the likelihood of message absorption and brand recall.
In contrast, social media users are typically multitasking, rapidly scrolling through feeds filled with diverse content – from personal updates to news and entertainment. Your ad competes for attention amidst this constant stream of information, often getting lost in the noise or dismissed with a quick flick of the thumb.
By placing your ads in premium salons, you benefit from the positive associations these environments evoke – luxury, self-care, and quality. Your brand message is subtly aligned with these values, potentially enhancing its perceived status and desirability in the minds of the discerning clientele who frequent such establishments.
While social media offers broad reach, the diverse and often unfiltered nature of the platform can sometimes lead to brand dilution or association with less desirable content. Ensuring brand safety and maintaining a consistent premium image can be a constant challenge.
You're reaching a specific demographic within a defined geographical area – individuals who value personal care and are likely to have a certain level of disposable income. This local, contextually relevant targeting can be incredibly efficient for businesses looking to connect with customers in their immediate vicinity and influence purchasing decisions related to lifestyle and appearance.
While social media offers sophisticated targeting options based on demographics, interests, and behaviors, the context is often broader and less directly tied to the immediate mindset and needs of the viewer. Reaching the right person at the right time with a relevant message can be more challenging amidst the vast user base.
With Clavista, you pay for real, full-duration impressions. When your 10-second ad plays, it is guaranteed to be seen for the entire 10 seconds. This provides a tangible and reliable metric for your advertising spend, ensuring that your message is actually being consumed by your target audience in a physical, real-world setting.
Social media platforms often count an "impression" even if a user only sees your ad for a fraction of a second as they scroll past. These inflated impression numbers don't necessarily translate to meaningful engagement or brand awareness, making it difficult to accurately assess the true impact of your advertising investment.
Clavista connects brands with engaged, beauty-conscious customers in a premium salon environment. Our high-visibility ad placements ensure your message is seen, remembered, and acted upon.
Choose how many seconds and how many salons.
Static image or video, we support both.
Our system schedules your campaign across the network.
Salons can now earn passive income—just by displaying high-quality, brand-safe content on their existing TVs. We manage the schedule. You enjoy the earnings.
Join the Salon NetworkOur plans are designed to work for all kinds of businesses—from local startups to national brands.